barkBag

To combat rising shipping and operating prices, Bark was tasked with finding a cost-effective alternative to corrugated boxes for the monthly subscription service. Poly mailer bags proved the most flexible option and were an opportunity to update packaging with Bark's new “Co-Owned by Dogs” branding. Round one exploration included a copy-heavy approach with a QR code to link subscribers to a digital experience, where they could watch videos breaking down toy features, themed photo frames, and more. The second and final round alternative captures the quirky Bark spirit in a seamless pattern, ensuring the design is legible regardless of how it's packed or its final shipping condition.

Role: Packaging Design, Illustration
Creative Direction: Kat Beaupre